When I first embarked on my natural hair journey, I had no idea it would lead me here—launching not only a business but now, a blog to share my experiences. But here I am, stepping outside my comfort zone once again, embracing the call to educate, empower, and inspire.
Beyond the Crown is more than just a blog—it’s a space where we can have real conversations about natural hair care, entrepreneurship, and personal growth. It’s about going deeper than the products we use and understanding the journey that shapes us.
Why Beyond the Crown?
For years, my focus was on managing my hair rather than nurturing it. Like many of you, I tried everything—perms, extensions, so-called protective styles—only to realize they were doing more harm than good. When I finally committed to going natural, I faced resistance, self-doubt, and even workplace bias. But through it all, I found freedom, confidence, and a passion for helping others embrace their crowns unapologetically.
That passion led me to create Sires Crown Natural Hair Essentials, a brand built on the belief that Every CROWN is Essential. But beyond the products, I wanted to create a space to share the journey—the struggles, the lessons, and the victories that come with embracing our hair, our purpose, and our power.
What You Can Expect
Through Beyond the Crown, I’ll be sharing:
- Natural Hair Care Tips – From loc maintenance to hydration routines, we’ll talk about what truly works.
- Entrepreneurial Insights – Building a business from the ground up is no easy feat, and I’ll be keeping it real about the challenges and lessons learned along the way.
- Personal Reflections – Growth isn’t just about hair—it’s about mindset, faith, and stepping into your purpose with boldness.
Whether you’re on your own natural hair journey, thinking about starting a business, or simply looking for inspiration, I invite you to join me. Let’s have authentic conversations, celebrate our crowns, and support each other as we grow—beyond the crown.
Join the Journey
This is just the beginning, and I’m so grateful to have you here. Be sure to subscribe and follow along for monthly posts that educate, uplift, and empower. Let’s build something beautiful together—because your crown is more than just hair, it’s a statement.
Welcome to Beyond the Crown.
Stepping Into the Entrepreneurial Journey
This journey has been anything but expected. I never imagined myself as a business owner, much less one in the natural hair industry. But here I am, stepping outside my comfort zone, trusting God’s direction, and embracing every challenge along the way.
And a special shoutout to Tenequia Smith for pushing me to start this blog—Sis, thanks for the insight!
LaShawn Johnson
Founder, Sires Crown Natural Hair Essentials
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